The Women Who movement is about encouraging women to stand up for their beliefs, to be self-assured and confident, and to reach their potential by chasing their goals. Women root for each other, share successes (#WomenWhoShare), and live meaningful, fulfilling lives.
Brand Identity
Editorial Design
Motion Graphics
Packaging
Women Who
The fictional Women Who Beer Company was founded by two strong women—Alina and Jen—with a belief in creating an empowering community for women in a male-dominated beer industry. Focusing on female working professionals aged 19+, not only have the brewery’s beers been meticulously curated to this audience, but its thoughtful manifesto embodies inclusivity, community, and forward thinking: traits that are essential for empowering women through its social movement.
Alina and Jen dream for this movement to go viral, and when it does, it will reach secondary audiences of women who may not drink, may be retired, or may be coming-of-age. It’s a mindset, after all!
The Women Who movement is meant to stand out. It’s innovative and inspiring—when a young professional is looking for her next beer, the vibrant colours will draw her in. She’ll pick up a can, read about the real-life, successful, relatable woman featured, and be so intrigued that she’ll buy a six-pack to share with her girlfriends. Upon opening the six-pack, she’ll pull out a social good campaign booklet that introduces her to the movement, telling her how to join and show she’s part of the community through sharing her story and purchasing merch. This is the start to the Women Who Beer Company sparking a conversation and making an impact that lasts long after the last sip.
How does a movement stand out? By designing in a way that’s unconventional. By spotlighting women on the cans and strategically including their real-life photos, there’s a tangible, true voice for consumers to connect to. There’s power in spotlighting attainable stories of asking, learning, and leading from real women. And they’ll be like no other cans on the shelf.
Symbols have been designed for asking, learning, and leading, and handwritten messages (“I’m a Woman Who _”) continue to connect consumers to the campaign's powerful messages.
Let’s sip a cold beer and share our stories.
The Women Who movement is about encouraging women to stand up for their beliefs, to be self-assured and confident, and to reach their potential by chasing their goals. Women root for each other, share successes (#WomenWhoShare), and live meaningful, fulfilling lives.
Brand Identity
Editorial Design
Motion Graphics
Packaging
Women Who
The fictional Women Who Beer Company was founded by two strong women—Alina and Jen—with a belief in creating an empowering community for women in a male-dominated beer industry. Focusing on female working professionals aged 19+, not only have the brewery’s beers been meticulously curated to this audience, but its thoughtful manifesto embodies inclusivity, community, and forward thinking: traits that are essential for empowering women through its social movement.
Alina and Jen dream for this movement to go viral, and when it does, it will reach secondary audiences of women who may not drink, may be retired, or may be coming-of-age. It’s a mindset, after all!
The Women Who movement is meant to stand out. It’s innovative and inspiring—when a young professional is looking for her next beer, the vibrant colours will draw her in. She’ll pick up a can, read about the real-life, successful, relatable woman featured, and be so intrigued that she’ll buy a six-pack to share with her girlfriends. Upon opening the six-pack, she’ll pull out a social good campaign booklet that introduces her to the movement, telling her how to join and show she’s part of the community through sharing her story and purchasing merch. This is the start to the Women Who Beer Company sparking a conversation and making an impact that lasts long after the last sip.
How does a movement stand out? By designing in a way that’s unconventional. By spotlighting women on the cans and strategically including their real-life photos, there’s a tangible, true voice for consumers to connect to. There’s power in spotlighting attainable stories of asking, learning, and leading from real women. And they’ll be like no other cans on the shelf.
Symbols have been designed for asking, learning, and leading, and handwritten messages (“I’m a Woman Who _”) continue to connect consumers to the campaign's powerful messages.
Let’s sip a cold beer and share our stories.
The Women Who movement is about encouraging women to stand up for their beliefs, to be self-assured and confident, and to reach their potential by chasing their goals. Women root for each other, share successes (#WomenWhoShare), and live meaningful, fulfilling lives.
Brand Identity
Editorial Design
Motion Graphics
Packaging
Women Who
The fictional Women Who Beer Company was founded by two strong women—Alina and Jen—with a belief in creating an empowering community for women in a male-dominated beer industry. Focusing on female working professionals aged 19+, not only have the brewery’s beers been meticulously curated to this audience, but its thoughtful manifesto embodies inclusivity, community, and forward thinking: traits that are essential for empowering women through its social movement.
Alina and Jen dream for this movement to go viral, and when it does, it will reach secondary audiences of women who may not drink, may be retired, or may be coming-of-age. It’s a mindset, after all!
The Women Who movement is meant to stand out. It’s innovative and inspiring—when a young professional is looking for her next beer, the vibrant colours will draw her in. She’ll pick up a can, read about the real-life, successful, relatable woman featured, and be so intrigued that she’ll buy a six-pack to share with her girlfriends. Upon opening the six-pack, she’ll pull out a social good campaign booklet that introduces her to the movement, telling her how to join and show she’s part of the community through sharing her story and purchasing merch. This is the start to the Women Who Beer Company sparking a conversation and making an impact that lasts long after the last sip.
How does a movement stand out? By designing in a way that’s unconventional. By spotlighting women on the cans and strategically including their real-life photos, there’s a tangible, true voice for consumers to connect to. There’s power in spotlighting attainable stories of asking, learning, and leading from real women. And they’ll be like no other cans on the shelf.
Symbols have been designed for asking, learning, and leading, and handwritten messages (“I’m a Woman Who _”) continue to connect consumers to the campaign's powerful messages.
Let’s sip a cold beer and share our stories.
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